Wednesday, April 16, 2008

From the Chair of Board: The Quickening

by Ted Henson

In my first column as chairman of the Street Sense
board of directors, I want to emphasize the importance
of visualizing where we want to be in context
of where we’ve come from.

I moved to Washington in August 2003 for two reasons:
to follow my future wife Rebecca and to start a street newspaper.
Those first few months in Washington were an epic
time. Initially, we were a ragtag all–volunteer project of the
National Coalition for the Homeless, with an operating
budget of zero and a desk in the corner of a room that was
shared by three people as its only office space.

Laura Thompson (before she was Osuri) came to the office
on a daily basis, with business plan in hand and mock–
ups of the paper. Her boundless energy and leadership are
what guided those early days. Michael Stoops, from NCH,
brought me to D.C. and has been a steady and loyal advisor
to the paper ever since.

Vendors such as August Mallory, Fred Anderson, Conrad
Cheek Jr., Phillip Howard, James Davis, Bobby Buggs, Alvin
Dixon, Francine Triplett, Allen Jones and Leonard Cannady
put feet to concrete and papers on the corners. Writers like
David Hammond, Diane Rusignola, Fiona Clem, Gaby Coppola
and Carolyn Cosmos produced dynamite news stories
that the Post would have been lucky to run. And the list
of volunteers who helped Street Sense survive and grow is
nearly endless.

In a conversation that I had today with longtime vendor
Martin Walker, he mentioned that if he had a place to live
in, or at the very least a reliable alternative to wandering the
streets at night or keeping an open eye at a shelter, he would
be able to dedicate more of his energy to lifting himself out
of his current, unstable situation.

Martin’s comments relating where he wants to be came
more than a week after Mayor Fenty and his director of
the Department of Human Services, Clarence Carter, announced
plans to create a Housing First fund and create 400
units of supportive housing for the chronically homeless in
Washington. As various sides argue over the validity of the
Housing First strategy, I know from talking to Martin that an
apartment would be a godsend for him right about now.

While the City Council decides whether or not to approve
the mayor’s budget and to try something new, I feel it’s important
to take bold steps every so often and it’s good to
defer to those willing to make those leaps.

Organizationally, it is my goal as board president to help
Street Sense formalize its operations and to make it more
agile and equipped to service our staff and vendors. That
means practical changes such as creating stronger HR policies,
expanding services offered to vendors, and dedicating
more effort to advertising and fundraising. I look forward
to working with our board to making these things happen.
I also look at the attributes of our staff and core of vendors
and feel a sense of confidence in Laura’s leadership, Koki’s
editorial finesse, Rita’s passion and Larie’s ambition.

It seems appropriate to conclude with words spoken by
Martin Luther King Jr., who was assassinated 40 years ago
this month. In his “Mountaintop” speech in Memphis, given
the night before he was killed, King asks himself how he
would answer if God were to ask him which period in time,
out of all the ages, he would want to live in. Here is King:

“Strangely enough, I would turn to the Almighty, and say,
‘If you allow me to live just a few years in the second half of
the twentieth century, I will be happy.’ Now that’s a strange
statement to make, because the world is all messed up. The
nation is sick. Trouble is in the land. Confusion all around.
That’s a strange statement.

“But I know, somehow, that only when it is dark enough,
can you see the stars. And I see God working in this period
of the twentieth century in a away that men, in some
strange way, are responding –– something is happening in
our world.”

Wednesday, March 19, 2008

What Our Readers Want

by Laura Thompson Osuri


After six weeks of vendors passing out yellow survey cards, our reader survey is complete.

From the look of it so far, with about 550 responses, Street Sense readers are evenly divided when it comes to age, income level and how long they have been reading the paper.

The only standout demographics are that we have more female readers (62%) than male, and – not surprisingly – the majority of our readers work for nonprofits (36%) or the government (27%).

Knowing the demographics our readers will be a huge help when it comes to selling advertising in the paper. Advertisers always want to know who they are going to be reaching and now we have up–to–date information on that. Surprisingly, however, little has changed since our first readers’ survey back in June 2006.

Our advertisers will also love to know that 80% of our customers are reading at least half the paper every time they buy it.

Aside from learning about reader demographics, the survey has helped us gain our readers’ input about the paper and its vendors. Nearly all customers buy the paper to support the vendors but about half of our customers also buy it to learn more about homeless issues.

It’s great to see that so many of D.C. area residents want to learn more about this often ignored topic. In the next year, we hope to do an even better job providing this information.

How we provide this information may very well change thanks to your feedback.
I was pleased to find out that the local news section is everyone’s favorite. Often times, I think that the news we are providing may be too depressing or repetitive and that readers may simply ignore it an turn to the moving poetry or amusing editorials.

But it seems people are interested in homelessness and poverty issues, no matter how many somber statistics and stories we report. As I suspected, the vendor profiles and poetry sections are also near the top of readers’ lists, with games and provider profiles falling at the bottom. Maybe it’s time to do away with the crossword and to run intriguing news – rather than fluffy profiles – on organizations helping the homeless.

The most surprising result, to me anyway, is that nearly half the readers think vendors should have “signs explaining the paper.” This is something a few vendors have tried on their own, but not something we have tried to institute organization–wide.

That may change, thanks to your suggestions. We also apparently need more vendors to pass out our brochures, and we can definitely get going on that right away.

Besides the suggestions on how our vendors can improve sales, I really appreciate all the written suggestions on how the organization can improve its outreach. The message from readers was clear: Street Sense needs to advertise.

Hopefully in the spring, you will be seeing public service announcements about Street Sense on and inside Metro buses, on the radio and on cable television.

Thanks to all those that responded to the reader survey. You can be assured your feedback will be put to good use! If you have any further suggestions, please don’t hesitate to contact us at info@streetsense.org.

Thursday, January 24, 2008

Intern Insight: Coffee Break

By Brittany Aubin

Undoubtedly, some poor intern in this city is just now embarking on a semester–long affair with the office copy machine. For many young people, the allure of prestigious ID badges and K Street commutes almost eclipses the annoyance of days spent running coffee and crunching numbers.

It was partly an effort to avoid such a dreaded coupling that brought me to this position in Street Sense’s humble church office. For me, a senior majoring in international development and print journalism at American University, Street Sense seemed the perfect chance to combine news writing, social justice and empowerment.

While I have worked with homeless communities before, much of my knowledge comes from volunteerism, both in D.C. and as an exchange student in Chile. These opportunities were rewarding, but did little to address the deep–seated issues surrounding homelessness.

Seeing the advertisement for Street Sense online, I saw a chance to take my involvement one step further.

All of that brought me to this morning, my first day at Street Sense. Wedged between fellow commuters on the Metro bus, I fantasized of soon–to–come undercover features, intimate interviews and daring adventures as intrepid gumshoe reporter.

Only an hour in, I decided this job would be anything but predictable. Set up at my own little computer – complete with lime–green keyboard and mouse – I already had a list of tasks ahead of me. With stories to cover, photos to find and sources to track, a bit of mindless photocopying actually started to sound relaxing. Between e-mails and phone calls, I had a chance to meet some of the paper’s vendors, who drifted in and out of the office to buy more issues, attend meetings and just chat. Everyone seemed genuinely happy to welcome me to the team.

By noon, every stereotype I might have had about the homeless was gone and I was floored by the diversity of personality, race, gender and background that made up this little office. The roles of vendor, volunteer and friend seemed merged, with many vendors helping out and basically everyone knowing more about the paper’s operations than me. In fact, everyone seemed to know a little more about life than me. With conversations jumping from the origins of Valentine’s Day to what kind of root goes into root beer, I wondered how it was that anyone got any work done here at Street Sense.

But work I did. By the end of the day, I realized how different this internship would be from others I had in the past. Putting the finishing touches on the vendor survey charts for this issue, I knew that the numbers corresponded to the many new faces I had met today. Although quite used to sobering statistics, I couldn’t shake the fact that over half of our vendors were 51 or older. And even my math–challenged mind understood about 30% of vendors had been homeless for four years or more – about one–fifth of my 21–year–old life.

Making the abstract personal is an uncomfortable feeling. Returning with other tired commuters Friday evening, I may have appeared just another Red Line undergrad, dressed in freshly-bought business casual, departing at the Tenleytown stop. Returning to a comfy apartment with heat and well–stocked shelves.

And a newfound understanding of the inequalities of this city. It sure beats running coffee.

Brittany Aubin is a senior at American University and an intern with Street Sense through the spring.

Vendor Notes

By Laura Thompson Osuri

Superstar Students

I’d like to give a special thanks to Kellie Marsh and Jenn Dunseith from the College of St. Rose in Albany, N.Y., who came and volunteered in our office during the second week in January.

Not only were they a huge help at doing last-minute tasks to get the Jan. 9 issue out, they were key in getting our office organize and updated for the new year. Kellie and Jenn updated the story archive lists, sorted the donors list for 2007, and organized our archive of past issues.

And for one afternoon they went out and sold papers with vendor Mark Jones all about town. And while they said it was a struggle to sell the first few issues, in the end they said they had a great time.

New Interns

And speaking of help from college students, I would like to welcome our interns for the winter/spring semester. We have Brittany Aubin, a senior at American University with a double major in international studies and print journalism; Jessica Elliott, a junior at Lafayette College who is in D.C. for the Washington Semester at American University; and Mary Pat Abraham, a high school senior at the Howard Gardner School.
Brittany is in Wednesdays and Fridays helping with the editorial work, Jessica helps out Mondays and Tuesdays on the vendor side of things, and Mary Pat is in on Fridays doing a little of both.

Lee in the Kitchen

After 16 long weeks in the D.C. Central Kitchen culinary arts training program, vendor Lee Mayse graduated Jan. 22. Just a few days before graduation, he accepted a job offer at D.C. Public Schools.
Lee will be cooking at a cafeteria at one of the schools, though he does not know which one yet. Lee said the job offer was a true blessing from God, and that he is thrilled to start working as soon as possible.

Big–spending Customers

Jeffery McNeil wanted to thank a well–dressed male customer near Metro Center who gave him a card the other day, which held a big surprise. “I couldn’t believe it!” Jeffery said. “I opened the card later and there was a $50 bill.”

And our newest vendor Frank Reddick wanted to thank two customers yesterday who separately gave him $100 bills.

Frank got these donations during his first day at Street Sense while he was selling near Dupont Circle. He came back the next day ecstatic and anxious to get his new badge. And by the end of the day he was vendor #168 and had already sold 40 papers.

Our Oldest Vendor

On Feb. 3, our oldest vendor Charlie Mayfield gets a little older, turning 74. We wanted to congratulate Charlie on reaching this milestone while still going strong selling papers. You can often find Charlie selling at Union Station. He does not look a day over 60!

Thursday, January 10, 2008

TODAY: Your $10 Can Help Street Sense Win $10,000 From Facebook!

Join the Street Sense Facebook One-Day Donation Challenge on Jan. 10, 2008!

If Street Sense gets the most donors in one day – which on average is 60 donors – we will win $1,000 from Facebook.

And if Street Sense is in the top 13 for most donors during the course of this challenge – which right now is only 120 donors for the 13th place – then we win $10,000.

All we ask is you donate just $10 on Jan. 10 to Street Sense and pass along this note to 10 different people.

Here's how to donate:
- Go to http://apps.facebook.com/causes/ and search for "Street Sense"
- Click on the donate link
- Enter the appropriate amount (it only has to be $10) and your info
- Click donate to complete

If you're not a Facebook member, all you have to do is join, which takes about 30 seconds to do, at www.facebook.com.

So remember: $10 on Jan. 10, and email 10 friends, to help Street Sense win $10,000.

Thank you for your support!

Wednesday, November 28, 2007

DIRECTOR'S NOTE: Too Much of a Good Thing

With Thanksgiving over and Christmas close at hand, the holiday season is definitely upon us. Like every year, with the holidays comes what we around the Street Sense office like to call “homeless season.”

“Homeless season” is the time of the year when everybody suddenly seems to take notice of those less fortunate, notably homeless individuals. Newspapers run more stories about homelessness, particularly on children and families; volunteers flood organizations that serve the homeless hoping to get at least one day in making sandwiches or handing out hygiene supplies; and donations upon donations of clothing come pouring in to all human service nonprofits, regardless of if they can even accommodate such items.

The reason for this sudden recognition of homeless individuals is quite obvious: the holidays are a time of giving and sharing happiness, so people want to give to those who have the least. Also the holidays fall conveniently at the end of the year when the forthcoming tax exemptions from charitable donations are at the top of many people’s minds.

But while all this attention to the homeless population is encouraging, it’s simply far too much of a good thing. Our vendors report becoming overweight because of all the donated food during the holidays. Also during the holidays, I have seen many vendors just throw out sweaters and hats instead of cleaning them because of their abundance at this time. Soup kitchens also throw out and turn away more food than ever during this time. And other service providers say their volunteer rosters for the holiday season are booked months in advance.

All this giving, unfortunately, is also fleeting. Inevitably, at the end of January, when people pack up their holiday decorations for the next year, so, too, do they pack up their giving spirit. Donations of cash and goods suddenly dry up and the volunteer numbers dwindle. And the media coverage of the homeless strangely stops for another 10 months.

Unlike the Christmas lights and holly wreaths, homeless individuals cannot be packed up for next season; they are with us all year long. On any given night – even outside the holiday season – in the D.C. area there are about 12,000 homeless individuals, a little under half of whom are in the District alone.

So as you consider giving your time, goods or funds this holiday season, consider holding off on that gift until another time in the year. Contribute a little extra money in April when you get your tax refund; donate bottled water, t-shirts and fans in July when the hyperthermia season is at its peak; take an extra day of vacation during the summer and spend it serving the homeless. Or better yet, sustain your giving throughout the year. Volunteer to tutor a homeless child once a week, help teach a skills training course once a month, or during your bi-weekly grocery store trip, buy a little extra to donate to the food pantry.

And most nonprofits, including Street Sense, offer automatically recurring deductions when you donate online with a credit card.

Thanks to everyone for thinking of homeless individuals this holiday season. But please, please, keep them in your thoughts, prayers and donations more than just six weeks out of the year.

If you need more information on volunteer opportunities, look at the directory on page 15. You can also contact D.C. Cares for other volunteer opportunities at www.dc-cares.org.

If you would like to volunteer for Street Sense throughout the year, please email Koki Smith at editor@streetsense.org for more info. Or if you want to set up recurring donations to Street Sense please visit www.streetsense.org and click on “donate.”

Wednesday, November 21, 2007

DIRECTOR'S NOTE: Four Years of Changing Lives and Perceptions

In concept, four years seems like a long block of time: it’s your high school years or college days or a presidential term. But the last 48 months have flown by.

It seems like only a few weeks ago that Street Sense co–founder Ted Henson and I were waiting outside the offices of the National Coalition for the Homeless in a cold drizzle with a couple of bundles of papers and a box of bagels, hoping that at least one vendor would come by during the first two hours of Street Sense’s first day in print.

Although the course of events over the last four years seems so compressed, the contrast between where Street Sense was on that drizzly day and where it is now is phenomenal.

Compared to that let–down of our first morning, consider the first day of our Nov. 1, 2007, issue.
Thirty–four different vendors came by to purchase nearly 2,000 papers. Eight vendors even showed up before I got there at 8 a.m.

It’s easy to note the numerical differences in Street Sense then and now, especially over the course of the last year.

In the last year, Street Sense has
• increased the number of papers sold per month by 69%, from approximately 13,000 to 22,000
• raised the average number of vendors each month by 33% to 60 and
• tripled its staff to three people.

Four years ago, we started with 5,000 issues a month, 10 vendors and no paid staff.

While the numerical measurements are important, they are not what truly matters here at Street Sense. The achievements that really matter are the changes in our vendors’ lives and the impact of our news stories.

What matters is that vendor Jeffery McNeil came to Street Sense this summer with empty pockets and hardly any hope, and today he is in a corporate mentoring program and his self-confidence is sky high.

What matters is that the attitude and work ethic at Street Sense inspired vendor Martin Walker to go into a treatment program late this summer to get clean and that he is now working in the trucking industry.

What matters is that through Street Sense, vendor Moyo Onibuje discovered his hidden writing talent. Through a story about him in our paper, he was able to connect to family in England with whom he had not spoken in eight years.

What also matters is that the Street Sense article, “Slow Progress on D.C.’s Homeless Plan,” which cited dozens of unanswered calls to D.C. government officials about what they were doing on the 10-year plan to end homelessness, came out one week before Mayor Adrian Fenty announced he was taking action to increase affordable housing and shelter space.

What matters is that the article “Libraries: The De Facto Day Shelter” prompted the D.C. library system to properly train its staff to deal with homeless patrons.

What also matters is that Street Sense was the first to report on the closing of D.C. Village, the city’s only emergency family shelter, and the first to put the mayor’s promise of apartment-style housing for all the families on record.

These are the real accomplishments of the past year. While numbers matter, these personal and political stories are much more telling.

Such great accomplishments on the service and editorial sides of the paper could not have been possible without the support of our loyal readers and donors, nor without the wonderful volunteers and vendors of Street Sense.

Although our staff has increased three–fold in the last year, we still truly rely on our close network of supporters and volunteers to keep us afloat.

Thanks to everyone for making the last year so successful in many ways. I hope that in the next year Street Sense expands its accomplishments and successes even more and continues to empower the homeless and change public perceptions for the better.